This site uses cookies! Learn More

This site uses cookies!

For providing our services, we do use cookies.
But get used, this is what most of modern web do!
However we have to warn you since we are obligated to so due to EU laws.

By continuing to use this site, you agree to allow us to store cookies on your computer. :)
And no, we will not eat your computer nor you will be able to eat those cookies :P

Sign in to follow this  
Followers 0

Adoption of Innovation

1 post in this topic

648ade688aa68dae58a4ada17eac7902.jpg [b]Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation[/b] Springer | Management | April 11 2015 | ISBN-10: 3319145223 | 230 pages | pdf | 4 mb by Alexander Brem (Editor), Éric Viardot (Editor) [b]From the Back Cover[/b] This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that can be generated with the innovations in marketing and the marketing of innovations. If ideas need to reach the marketplace, then marketing strategies, concepts and tools - such as the continuous development of new product and services - become vital for their success. On the other hand, marketing management is influenced by innovation as illustrated by the way social media and Internet have revolutionized the traditional marketing-mix. Such linkages between innovation and marketing research need to be much stronger as companies have to convince internal and external stakeholders to achieve successful innovation strategies. State-of-the-art research output from different perspectives would suit the needs of a researcher as well as the company CEO alike. [b]About the Author[/b] [u]Alexander Brem[/u] is Professor of Technology and Innovation Management at the University of Southern Denmark . Moreover, he is the founder and partner of VEND consulting GmbH, Nuremberg. His current research interests include idea and innovation management, technology management and entrepreneurship. He is author of several journal articles and books, as well as reviewer and editorial board member of various international journals, such as Technovation and the International Journal of Innovation Management. [u]Eric Viardot[/u] is Professor of Marketing and Strategy at EADA Business School in Barcelona, Spain. Before joining academia, he worked in different management positions for Hewlett-Packard, MSF, and Bain & Company in Europe, Asia and North America. He has published various books and articles on strategic management and marketing with a strong focus on Technology and Innovation Management. He is the co-editor of the International Journal of Technology Marketing along with Alexander Brem. Eric is also an active consultant and trainer, and has worked with several major multinational corporations. [b]Topics[/b] Marketing Technology Management Business Strategy / Leadership7409461d53baf8ee6fe405f510a7faff.png [b]Buy Premium From My Links To Get Resumable Support,Max Speed & Support Me[/b]
Download ( NitroFlare )

Download ( Uploaded

Download ( Rapidgator )

Download ( Uploadable )

Download (Turbobit)

Share this post

Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
Sign in to follow this  
Followers 0